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Beckham, because of his age and the stage of his career, has lost it. And Ronaldo is ideally placed to ass-ume the mantle of brand Beckham, especially among young kids and teenagers, the Daily Star quoted sports branding expert Prof Simon Chadwick, from Coventry University, as saying.

Ronaldo has already bared his chest in ads for Pepe Jeans. He has also campaigned for Nike, Coca-Cola, video game FIFA Street 2, and energy drink Extra Joss.

The news report further reveals that Ronaldo raked in 12million pounds a year at Manchester United from product endorsements, compared with Becks 25.5million pounds in his heyday.

He has also been snapped up as a global ambassador for engine oil firm Castrol.

However, how much money goes into his banks will eventually depend on his performance on the pitch, says the report.

Veteran football agent Jon Holms said: Ronaldo is probably a better player than Beckham. Beckham is a workhorse of a player, while Ronaldo seems to be more natural